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5 Reasons Why Customer Feedback Is Important


Do you collect feedback on a regular basis? Customer feedback is crucial to the success of any business and your event management business is no less. The post-event discussion is one of the key areas that most event organizers overlook. Here’s why customer feedback is important to your brand's success.

  1. Get great ideas for your event: What better way to gather new and interesting ideas than from the people who know and love your event. Your loyal attendees are a great source of suggestions and  ideas that can help elevate your event brand.
  2. Make better decisions: Whereas you can never please the entire audience, you can definitely make arrangements to make the event experience a lot better. Based on the feedback you collect, you can make informed decisions on issues such as venue, vendors, event timings and so much more
  3. Know where you need to improve: Even the best in the game sometimes get it wrong. By constantly engaging your audience, you can find out areas that need improvement and work on them. Although negative criticism is not always received with a smile, it can help you build a better event brand. After all, Bill Gates once said that your most unhappy customers are your greatest source of learning.
  4. Let your customers know you value them: Without customers, you might as well close shop. Reassure your loyal audience by getting feedback from them and acting on it. Not only does it show that you value their opinion, but it also shows that you are concerned about making their experience better. This can ultimately help build brand loyalty. 
  5. Stay motivated: Many a times, and especially when one is in the early stages of developing an event brand, it's not easy to stay motivated. Postive feedback can be all the pat you need on the back, whereas constructive criticism can be the step towards making it big. You should therefore take it upon yourself to ensure that you are getting feedback to gauge whether you are on the right track.

When you list your event on Ticketsasa, you get access to valuable feedback on your event performance. We give your customers a chance to tell you what you need to do to keep them on board, making it easier for you to make the necessary adjustments. Talk to us on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on +254739077204 and let's make your next event your best one yet.


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