The Cake Festival is a premier cake baking event in East and Central Africa offering a unique opportunity for industry gurus. It targets home-based cake bakers, as well as start-ups, and industrial and professional bakers. It provides a platform for these groups to showcase products and inform the target market of their services.
The event also includes several baking competitions that enforce industry benchmarks and allow participants to showcase their skills. The Cake Festival treats the public and other cake enthusiasts to a family fun day out.