Not only is Facebook amongst one of the most widely used social platform (at 8.1 million active users in Kenya), but it is also user friendly and accessible to many. You can put up and schedule event posts, create event pages, run paid ADs, grow your community, host live videos and a lot more. With active presence on Facebook, you can increase your potential customers at a relatively low marketing cost. When you run paid ADs on the site, you can also target your audience accurately, making it a very practical network.  At the very least, ensure that your event brand has a Facebook page.

 

Whereas some people feel that Twitter is complex, it’s actually a great platform where you can do a lot to grow your event brand. Just like Facebook, you can run paid ADs and share targeted brand content as often as you’d like. Pin tweets to the top of your profile to ensure that everyone who visits your event profile sees your event information. Twitter is also great for networking with influencers who can push your brand forward. The only limitation is that, unlike Facebook, Twitter has a character limit of 280 characters. However, if you say what you need to say creatively, we believe that’s more than enough.

 

Instagram allows you to share visual content - photos and videos - on your timeline or on live broadcasts, or on your stories which self-destruct after 24hrs. Customers on Instagram are usually more engaged and more often than not, will spend hours on end consuming this rich media. Use this to your advantage by enabling your customers to interact with your brand. Build the anticipation to your event by taking your audience behind the scenes, introducing them to the crew and doing a countdown. With Instagram, users can also share event content using a specified hashtag and by mentioning you on their posts thus giving you more reach. 

 

Youtube is the world’s second largest search engine and second most visited site after Google. Video content has been gaining popularity by the day. With this, you can take your customers through the event production process, the actual event (livestream), and post event. For events which need further demystification to get customer buy-in, video is a great place to start. Whereas it’s not everyone’s cup of tea, we highly recommend it if you intend to host events regularly.

 

 

LinkedIn can be a useful network depending on the nature of your event. Share your event on relevant LinkedIn groups or create your own group if you plan on having recurring events. On the company page, you can share event posts and information on your event brand, the speakers, sponsors et cetera. With this, individuals can then reshare the information on their personal profiles starting with you as the event promoter.  Although relatively expensive, you can also run promoted posts on LinkedIn.

 

There are lots of ways to use social media to market your event. You just need to find the right networks and look for ways to make them work for your event and your customers. 

 

List with us and let’s make your next event the best one yet. Write to us on This email address is being protected from spambots. You need JavaScript enabled to view it.  for more information.